From Country Branding to successful Company Branding

Norway is ranked among the highest on the FutureBrand Country Index and is a country people ultimately want to invest in, live in, visit, and buy goods and services from. Finland is climbing high as well and many Finnish companies choose to embrace national values in their products and services. 

How is a Country Brand developed? How are national values and identity communicated? When is the Nordic Brand stronger than the national brand? Is Country Branding used to its full potential? How can country related communication be used to develop your company brand and increase customer engagement? Join discussion of interesting examples and benchmarks.

Thursday 14 November at 14.45 – 18.00 (registration from 14.15)

Norwegian Embassy, Rehbinderintie 17, Helsinki

When? Thursday 14 November at 14.45 – 18.00 (registration from 14.15)

Where? Norwegian Embassy, Rehbinderintie 17, Helsinki

RSVP by 6 November

Seminar language: English

Limited seats, registration will be on first come-first serve basis

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Programme 

Opening remarks

Mr. Dag Stangnes, Ambassador of Norway to Finland 

The value of the Norwegian Country Brand
Ms. Helene Friis, Head of The Explorer, Innovasjon Norge 

The value of the Finnish Country Brand
Ms. Laura Kamras, Director of the Unit for Public Diplomacy at the Ministry for Foreign Affairs 

How to build meaningfully different brands

Ms. Catharina Stackelberg, Founder and CEO, Marketing Clinic 

Winning the hearts and minds of consumers

Ms. Ulrika Romantschuk, Executive Vice President, Communications & Branding, Fazer Group 

Harvesting Nordic heritage with clothing brands

Ms. Tiina Luhtanen, CEO, Balmuir Oy and Member of the board, L-Fashion Group Oy 

Panel discussion

Moderator Heli Jimenez, Senior Director, International Marketing, Business Finland 

Discussion, mingle and refreshments

För mer information / Lisätietoja

tua.takasu@nofi.fi
Tel. +358 40 22 091